Connecting Brands To The New Consumerdiscover more
We enable brands to engage with the new consumer, specialising in a new category of storytelling that marries the best of editorial authority with the added authenticity and scale of user-generated content.
Trusted by more than 500 brands across Asia, our full suite of digital-first integrated solutions is powered by various digital assets and an inclusive network of creators, influencers and talents that boasts a collective 2+ billion followers.
Clozette owns and operates CoolJP, a platform that bridges opportunities between Japan and Southeast Asia, supported by an investment under the Ministry of Economy, Trade and Industry of Japan (METI).
Venture-backed and headquartered in Singapore with offices in Malaysia, Philippines, Indonesia and Japan, Clozette was founded in 2010 and managed by a team of media, web veterans, entrepreneurs and fashion and style advocates.
- Singapore (HQ)
Clozette is invested by Cool Japan Fund, a public-private fund under the Ministry of Economy, Trade and Industry of Japan (METI); Phillip Private Equity, part of the Phillip Capital Group with assets under management of more than US$30 billion; and Walden International, a venture capital firm with US$2.6 billion in committed capital across investment in over 500 companies in 12 countries.
Bridging Japan and Southeast Asia
Clozette Integrated Solutions
- Editorial Article
- Bespoke Advertorial
- Product Review
- Infographic / Illustration
- Product Photography
- Bespoke Video
- Product Review
- Demo / How-To
- Event Video
- Expert Interview
- Live Stream & Virtual Event
- Clozette Beauty Club Review
- Product Sampling & Seeding
- Event & Roadshow
- Product Seeding
- Content Co-creation
- Product Review
- Social Media Takeover
- Event & Live Streaming Appearance
- Brand Ambassador Program
- Exclusive Talent Management
Interactive Web Services
- Chatbot Commerce
- Personality Quiz
- Native Poll
- Interactive Game
- Content Hub
Asia Market Entry
- Focus Group
- Market Research
- Product Trial
- Market & Price Testing
- Business Matching
International & Local Brands
worked with us
Digital & Social Campaigns
Content Creators & Influencers
Regional Marketing Manager, SEA/ANZ
Partnerships & Supply Lead
INCA by GroupM Singapore
Karina Gadis Gumiwang
Marketing and Public Relations Manager
Mary Cris Go
Senior Marketing Communications Specialist
Evelyn Elrica Setiawan
Assistant Product Manager
K Natural - Wings Group.
Andrew Richard Togatorop
mContent Partner - Team Unilever
PR Assistant Manager
Louise Klarke So
We have enabled more than 500 brands and partners across Southeast Asia and Japan, powered by a full suite of digital assets and an inclusive network of more than 10,000 creators, influencers and talents that boasts a collective 2+ billion followers.
Our works range from bespoke advertorial, product seeding and short-form videos to live-stream ecommerce and many others.
Check out our content creations.
Over the years, we’re honoured to have our work recognised by the industry.
Finalist, Emerging Enterprise Award 2018
Best Engagement Strategy By A Media Owner (GOLD Winner), The Loyalty & Engagement Awards 2016
Best Engagement Strategy For A Female Audience (GOLD Winner), The Loyalty & Engagement Awards 2013
Excellence in Digital Marketing (GOLD Winner), Marketing Excellence Awards 2012
Excellence in Digital Marketing (SILVER Winner), Marketing Excellence Awards 2012
2011 Red Herring Global & Asia Top 100 Winner
Clozette Pte Ltd
25 Harrison Road
#06-00 Chin Lim Industrial Building
Clozette Malaysia Sdn. Bhd.
29-07, Jalan Riong,
Kuala Lumpur, Malaysia
Clozette Interactive Philippines Corporation
One Global Place, Level 10-1 & 20-1
25th Street & 5th Avenue Bonifacio Global City
PT Clozette Interaktif Indonesia
Palma One Building, 10th Floor, Suite 1004
Jl. HR Rasuna Said Blok X.2 No. 4
Jakarta 12950, Indonesia
Clozette Japan Office
Shintomi MS Building 2F
Chuo-ku, Tokyo, Japan, 104-0041